Visa survey: Stablecoin interest high, understanding low

7 Stablecoins

Oct 5, 2026

Visa’s survey shows 46% of APAC consumers may use stablecoins in five years, but only 6% understand them. Misconceptions and fraud concerns hinder adoption.

A recent Visa survey of 14,250 consumers across 14 Asia Pacific markets found that 46% are likely to use stablecoins within the next five years, though only 16% have used them in the past year. While 66% recognize the term “stablecoin,” just 6% accurately understand how they work. Many consumers view stablecoins as tools for everyday spending, travel, and cross-border transfers, signaling a shift beyond their origins in crypto trading. However, misconceptions persist: nearly half believe stablecoins are only for buying or selling other cryptocurrencies, and 41% think they always increase in value. Concerns about fraud and lack of understanding remain significant barriers to adoption. The study highlights the need for clearer information and trusted, regulated payment experiences to convert interest into widespread use.