Strategy sells Bitcoin, reports $8.32B loss, shifts approach

Strategy sold 3,588 BTC for $216M, reducing holdings to 843,775 BTC and reporting an $8.32B Q2 loss. Proceeds funded dividends and reserves. A $1.25B BTC sale program marks a strategic shift.

Strategy, the largest corporate holder of Bitcoin, has reduced its holdings to 843,775 BTC after selling 3,588 BTC between June 29 and July 5, 2026, for approximately $216 million. The proceeds were allocated to fund preferred stock dividends and replenish its USD reserve, which now stands at $2.55 billion. The company reported an $8.32 billion loss on digital assets for the second quarter, primarily unrealized, with a cost basis of around $75,500 per coin while Bitcoin trades near $60,000. This significant loss highlights the volatility and risk associated with large-scale Bitcoin holdings. Strategy has authorized a BTC Monetization Program, permitting up to $1.25 billion in Bitcoin sales to fund reserves, dividends, and share repurchases. This marks a notable shift from its previous "never sell" stance. Analysts have raised concerns about structural risks tied to the company's financing methods and the potential market impact if Strategy becomes a net seller. Market participants are closely monitoring further developments and their effect on Bitcoin prices.