Aave Labs unveils plan to route all revenue to DAO treasury

Aave Labs proposes routing all product revenue to the DAO treasury, formalizing V4 as the protocol’s core, and creating a foundation for trademark management.

Aave Labs has unveiled a major governance proposal, “Aave Will Win,” aiming to allocate 100% of all product and protocol revenue directly to the Aave DAO treasury. This move is closely tied to the upcoming V4 upgrade, which seeks to position the DAO as the central authority within Aave’s ecosystem. The proposal covers all revenue streams, including those from mobile apps, debit cards, and institutional products, bringing them under community governance. It also requests $25 million in stablecoins and 75,000 AAVE tokens, and suggests creating a foundation to manage the Aave trademark. By making V4 the protocol’s development base, the plan aims to clarify economic alignment, resolve debates over revenue control, and strengthen the DAO’s financial and operational structure. Community discussions emphasize the need for oversight on all revenue sources to ensure transparency and sustainability as Aave expands in emerging markets and adapts to the evolving DeFi landscape.