UFC and Zuffa Boxing Launch Real-Time Fan Prediction Tools

UFC and Zuffa Boxing have partnered with Polymarket to launch real-time fan prediction tools during live broadcasts, introducing the Fan Prediction Scoreboard and new engagement features for fans.

TKO Group Holdings, parent of UFC and Zuffa Boxing, has entered a multi-year partnership with Polymarket to integrate real-time prediction market technology into live combat sports. The collaboration will debut the Fan Prediction Scoreboard during UFC broadcasts, visualizing global fan sentiment and fight forecasts as events unfold. Polymarket’s platform enables users to trade on yes-or-no questions about fight outcomes, with market prices reflecting shifting fan sentiment. This integration aims to transform passive viewership into active participation, offering fans an additional layer of engagement beyond traditional sports betting. Polymarket will also serve as the first official brand partner of Zuffa Boxing, launching in January 2026, and will provide in-arena activations, digital content, and a new social media series called "Matchup Predictions—Who's Next?". The partnership signals growing acceptance of crypto-powered prediction markets in mainstream sports and will make all UFC and Zuffa Boxing events available exclusively in the US on Paramount+ starting in 2026.