Ripple partners with Kansas Athletics for NCAA first

Ripple partners with Kansas Athletics, making XRP the first crypto on NCAA Division I uniforms. The deal includes financial education and aims to boost XRP's visibility.

Ripple has entered a multi-year partnership with Kansas Athletics, marking XRP as the first cryptocurrency to be featured as a brand sponsor on major NCAA Division I team uniforms. The agreement, facilitated by Jayhawk Sports Properties, will place XRP patches on all Kansas Jayhawks jerseys, including football and basketball, following a new NCAA rule allowing commercial logos on uniforms. Beyond branding, Ripple will support financial and technology education initiatives for student-athletes and the campus community. This aims to expand opportunities in both traditional finance and digital assets. The partnership is seen as a strategic move to boost XRP's visibility and adoption, especially after Ripple's recent regulatory progress in Europe. The sponsorship is effective immediately and is considered a landmark deal in collegiate sports marketing, opening new commercial avenues for crypto brands and college athletics.