X updates ad policy: Crypto promotions allowed with labels

X now permits paid crypto and gambling promotions with "Paid Partnership" labels, except in the EU, UK, and Australia. The update aims to improve transparency and compliance.

X has introduced a significant update to its advertising policy by removing cryptocurrency and gambling from its list of prohibited industries for paid promotions. This change enables influencers and content creators to legally monetize crypto-related content on the platform, as long as they adhere to new transparency guidelines. All paid promotions involving digital assets must now display a clear "Paid Partnership" label. This requirement helps audiences distinguish between organic and sponsored content, promoting greater transparency across the platform. Despite the global policy shift, region-specific restrictions still apply. Crypto promotions remain banned in the European Union, UK, and Australia due to strict financial promotion laws. X's new policy is designed to enhance transparency, regulatory compliance, and user trust, aligning with broader industry trends toward responsible commercial partnerships.