PwC Goes All-In on Crypto: New Services and Major Clients

PwC has fully embraced crypto services in the US, expanding audit, tax, and consulting offerings after new regulations provided legal clarity. The firm now treats digital assets as a standard business line and has secured major crypto clients.

PwC has significantly expanded its digital assets practice in the US, fully offering crypto audit, consulting, and tax services. This strategic shift follows new regulatory clarity brought by the Trump administration, including the Genius Act and supportive SEC rulemaking, which have encouraged companies to adopt digital assets. PwC now advises clients on stablecoin-based payments, audits, taxes, and digital asset strategies, and has hired specialists to strengthen its crypto team. The firm has secured major clients in the crypto sector and is treating digital assets as a standard business line, reflecting broader market acceptance and institutional adoption of blockchain technologies. Other major firms are also increasing their crypto-related services as the regulatory environment becomes more accommodating.