Caleb & Brown expands to UK, targets wealthy investors
6.9 Investments Caleb & Brown expands to the UK, offering tailored crypto brokerage for wealthy investors and institutions, aiming to fill a market gap as UK crypto adoption lags.
Caleb & Brown, an Australian crypto brokerage owned by Swyftx Group, has officially expanded into the United Kingdom. The firm is targeting high-net-worth individuals and institutional traders, aiming to fill a gap in the UK market with its personalized digital asset brokerage services. These services include dedicated human brokers and fixed-fee trading, distinguishing Caleb & Brown from standard retail crypto exchanges. This move follows Swyftx’s acquisition of Caleb & Brown in 2025 for over $100 million. The UK is considered an untapped market, with lower crypto adoption rates compared to the US, Asia, and Australia, presenting significant growth opportunities for the company. The expansion comes as regulatory clarity improves in the UK, positioning Caleb & Brown to serve affluent investors seeking bespoke digital asset solutions in one of the world’s leading financial hubs.
