Binance.US slashes fees, targets 20% market comeback

Binance.US slashes trading fees and expands products to regain 20% U.S. market share, aiming to attract retail traders and boost competition after regulatory setbacks.

Binance.US is making a strong effort to regain its previous 20% share of the U.S. crypto trading market after facing two years of regulatory challenges. Under the leadership of Stephen Gregory, the exchange now offers ultra-low trading fees—0% maker fees and 0.02% taker fees on all spot trading pairs, with no volume tiers or premium requirements. This simple, near-zero fee structure is aimed at attracting retail traders and competing directly with major platforms like Coinbase and Kraken. In addition to fee reductions, Binance.US is planning to expand its product offerings to include derivatives, perpetual futures, and prediction markets, pending regulatory approval. The exchange is also working to rebuild liquidity by providing incentives and engaging directly with retail customers, including personalized outreach to top users for feedback. Community reactions to the comeback strategy are mixed. While some are optimistic about increased competition, others remain skeptical about the company’s ability to execute its plans. Binance.US hopes to leverage its lean operational model and new revenue streams, such as custody services, to support growth and reestablish itself as a leading player in the U.S. crypto market.