Ondo Finance appoints John Hoffman for onchain portfolios

Ondo Finance hires John Hoffman, ex-Invesco and Grayscale, to lead its shift from single tokenized assets to managed onchain investment portfolios.

Ondo Finance has appointed John Hoffman, a former executive at Invesco and Grayscale, as managing director and head of product portfolios. Hoffman will spearhead Ondo’s expansion into managed onchain investment products, focusing on building and distributing tokenized investment baskets and collaborating with asset managers. He will also leverage Ondo’s existing lineup of tokenized assets. This move signals Ondo’s transition from offering single tokenized assets, like U.S. Treasuries and yield products, to developing comprehensive, blockchain-based investment portfolios. The tokenized asset market now exceeds $30 billion and is expected to grow rapidly, attracting major financial institutions. Hoffman’s extensive background in ETF distribution, index products, and digital asset funds positions him to bridge traditional finance and blockchain innovation. His leadership supports Ondo’s goal of becoming a leading platform for intelligently managed, onchain investment portfolios.