MLS and Polymarket announce blockchain partnership

Polymarket and MLS have partnered to bring blockchain-powered prediction markets to major soccer events, enhancing fan engagement and digital experiences.

Polymarket has signed an exclusive multi-year partnership with Major League Soccer (MLS) and Soccer United Marketing, becoming the official prediction market partner for major events like the MLS Cup, All-Star Game, and Leagues Cup. This collaboration introduces blockchain-based prediction markets to the MLS digital ecosystem, aiming to enhance fan engagement through interactive second-screen experiences and real-time, data-driven content. The agreement includes integrity measures, with MLS overseeing market offerings and independent monitoring of trading activity. As one of the first major soccer leagues to formally adopt decentralized prediction platforms, MLS offers fans innovative ways to interact with live matches and digital content. Polymarket will receive exclusive marketing rights at key events, and both organizations will work together to create engaging digital experiences for younger, tech-savvy audiences, reflecting global market sentiment during broadcasts.