Basic Attention Price
BAT
How Much is 1 Basic Attention (BAT)
Convert BAT to your currency
Last Updated on Dec 20, 2025 05:08 PM
What is Basic Attention?
About the coin
Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on the Ethereum platform. It was launched through an initial coin offering on May 31, 2017, raising approximately $35 million USD in less than 30 seconds. The token aims to address issues in digital advertising, which is often seen as broken, fraudulent, and opaque.
Main features
BAT allows advertisers to pay website publishers with BAT tokens for user attention. The token is designed to accurately value and price user attention within the platform. It includes components like attention measurement systems, analytics dashboards, and machine learning algorithms. The integration of BAT into applications involves implementing BAT Ads, which match and display ads to users based on locally stored data, ensuring ad targeting is performed on-device without third-party tracking.
How it works
BAT is primarily focused on the Brave browser, an open-source, privacy-centered browser that blocks trackers and malware. It uses blockchain technology to anonymously and securely track user attention, translating into rewards for publishers. User attention, defined as focused mental engagement on digital content, is logged through Brave. User data and tracking information are stored only on the user's device, ensuring privacy and anonymity. The project is led by Brendan Eich, the creator of JavaScript and co-founder of Mozilla, along with other notable team members.
Wallet for Basic Attention
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Tangem supports networks for Basic Attention
- Ethereum
- Bnb Smart Chain
- Solana
- Avalanche
- Polygon Pos
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Basic Attention FAQ
- Basic Attention is a blockchain-based digital asset used for transferring value and interacting with decentralized applications. It operates without central control, relying on distributed network technology.
- Basic Attention stands out for its performance, cost-effective transactions, and ecosystem support. These strengths make it suitable for various blockchain activities.
- They refer to the same cryptocurrency. BAT is the abbreviated code used in trading platforms.
- You can buy Basic Attention using on-ramp services available in Tangem Wallet or exchanges. After purchasing on an exchange, you can transfer it to your Tangem Wallet.
- The safest option is to use a hardware wallet that keeps your private keys offline. Tangem provides secure cold storage protection.
- The Basic Attention Token (BAT) isa blockchain-based system for tracking media consumers' time and attention on websites using the Brave web browser. Built on Ethereum, its goal is to efficiently distribute advertising money between advertisers, publishers, and readers of online marketing content and ads.
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